Viewers weren’t enthused about a Trump-less CELEBRITY APPRENTICE.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: Despite months of hype, the Arnold Schwarzenegger-hosted reboot of CELEBRITY APPRENTICE managed just a 1.3, down 0.8 from its Monday premiere in January 2015 (and down a full point from the season premiere a night earlier). THE WALL was steady with its lead-in at 1.2.
ABC: The season premiere of THE BACHELOR held very well, down just 0.1 from 2016 to 2.1. It was followed by a JIMMY KIMMEL LIVE post-show at 1.1, 0.1 above last year’s Kimmel-less post-show.
CBS: The regular line-up returned from its holiday hiatus with KEVIN CAN WAIT steady with its last airing at 1.4, MAN WITH A PLAN holding at 1.2, 2 BROKE GIRLS up 0.1 to 1.3, THE ODD COUPLE steady at 1.0, and SCORPION up 0.1 to 1.2.
FOX: A MASTERCHEF CELEBRITY SHOWDOWN special was at 0.9.
CW: A rerun of the IHEARTRADIO MUSIC FESTIVAL special at 0.3.
Tonight FOX premieres its new Tuesday line-up, with THE MICK and the final season of BONES following NEW GIRL, and NBC launches the latest of its CHICAGO crossover events.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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