January 6, 2015



With one notable exception, midseason continued to look fairly positive for the networks.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 MON 5 Jan

ABC:  NBC counterprogrammed the season premiere of THE BACHELOR (last year it didn’t even try, airing BLACKLIST reruns that night), and it had an effect:  BACHELOR lost half a point with a 2.2 start, its lowest ever.  (Note:  this year’s premiere was 3 hours long, compared to 2 hours in the past.)

FOX:  GOTHAM returned from its hiatus up 0.2 from its fall finale to a solid 2.5, making it the night’s highest rated show.  SLEEPY HOLLOW gained 0.1 to 1.6.

NBC:  As noted, the network programmed the night aggressively with a special edition of CELEBRITY APPRENTICE, down just 0.2 from Sunday to 2.1.  However, STATE OF AFFAIRS’s coffin went a bit deeper into the ground as it was unable to hold even half its lead-in, tying its low 1.0. 

CBS:   Every show on the network’s line-up gained from its last 2014 episode.  2 BROKE GIRLS was up 0.3 to 2.4, MIKE & MOLLY grew by 0.4 to 2.2, SCORPION rose 0.4 to 2.4, and NCIS: LA increased 0.3 to 1.9.

CW:  The only network still on its holiday break ran a pair of 0.3 reruns.

ABC will hope to go 2-for-2 on its hiatus shows with tonight’s premiere of AGENT CARTER, which will face fresh competition except from CW and in NBC’s 8PM hour (which will set up next week’s return of PARKS & RECREATION by airing a pair of reruns).

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year.

Daily Comp 3way 2015 MON 5 Jan

CABLE RATINGS: Detailed demographic ratings for top cable programs will return tomorrow (Wednesday) with a vengeance, a cascade of four days of data (Thursday and Friday January 1-2 ratings in the morning followed by Saturday and Sunday January 3-4 ratings in the afternoon Wednesday).  The cable ratings for Monday January 5 will be available Thursday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.