October 14, 2014



JANE THE VIRGIN had a fair start.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Monday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 MON Oct 13

CW:  JANE THE VIRGIN retained most of its 0.7 lead-in from THE ORIGINALS (steady with last week) for a 0.6 debut, which remained stable throughout the hour.

CBS:  A very steady night, as THE BIG BANG THEORY was up 0.1 to 4.6, SCORPION was down 0.1 to 2.4, and NCIS: LA stayed at 1.6.

FOX:  GOTHAM, newly picked-up for a full 22-episode season, ticked down 0.1 to 2.4, then SLEEPY HOLLOW remained at 1.7.

NBC:  Both THE VOICE (3.9) and THE BLACKLIST (2.8) were up 0.2 from last week.

ABC:  DANCING WITH THE STARS was up 0.1 to 2.0, and CASTLE held at 2.0.

NBC has the night’s arrivals, the series premiere of MARRY ME followed by the season premiere of ABOUT A BOY.  Neither of those is likely to come near the ratings THE VOICE has been doing in the 9PM hour, so a key number to watch will be CHICAGO FIRE at 10PM.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings for Monday, the same night last year and same night last week.

Daily Comp 3way 2014 MON Oct 13

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Monday cable programs.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.