October 7, 2014



Monday’s new hits are starting to drop.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Monday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 MON Oct 6

FOX:  GOTHAM is still looking great compared to the rest of FOX’s schedule, but last night’s episode fell 0.3 to 2.5.  SLEEPY HOLLOW remained steady at 1.7.

CBS:  SCORPION felt even more of a pinch.  Although its BIG BANG THEORY rerun lead-in was just 0.2 down from last week at 2.9, the new series fell a heavy 0.6 to 2.5.  As with GOTHAM, a 2.5 is still a very solid number these days–but things will only get tougher for SCORPION in a few weeks when BIG BANG moves back to Thursdays.  The new BIG BANG THEORY episode at 8PM was at a steady 4.4.  In its 2d week on Mondays, NCIS: LA fell 0.3 to 1.6.

NBC:  THE VOICE ticked down 0.1 to 3.9, and THE BLACKLIST was similarly at 2.7.

ABC:  Subject to what’s become its daily afternoon upward adjustment, DANCING WITH THE STARS is currently holding at 1.8, while CASTLE fell 0.3 from last week’s season premiere to 1.9.

CW:  The season premiere of THE ORIGINALS was at 0.7, a solid number at CW and far above last fall’s season premiere of HART OF DIXIE in that slot at 0.4.  The SUPERNATURAL clip show that followed was at 0.5.

THE FLASH runs onto CW’s schedule tonight, followed by the season premiere of SUPERNATURAL.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings for Monday, the same night last year and same night last week.

Daily Comp 3way 2014 MON Oct 6 v2

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Monday cable programs.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.