STATE OF AFFAIRS wasn’t quite as dead last night as it was a week ago, but it’s still far from healthy.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: After THE VOICE crept up 0.1 from last week to 2.7 (down 20% from the parallel night last season), STATE OF AFFAIRS grew by 0.1 to 1.6, enough to win its hour pending afternoon adjustments. However, that win comes with multiple asterisks: it had half the rating THE BLACKLIST did on the same night last year (and was 30% or more below recent BLACKLIST ratings), it faced a weak rerun on CBS, and it declined through the course of the hour so that it was tied by ABC from the 10:30PM mark on. None of these are promising signs.
ABC: The CMA COUNTRY CHRISTMAS special was up 0.1 from last year’s edition to 1.6, but it didn’t do much for CASTLE, which fell 0.2 to 1.5.
FOX: After a GOTHAM rerun (1.0), the fall finale of SLEEPY HOLLOW rose 0.1 to 1.5.
CBS: A night of reruns, with 4 back-to-back MIKE & MOLLY episodes (all at 1.1-1.2) followed by a run of SCORPION (1.0).
CW: Both the night’s rerun holiday special GRANDMA GOT RUN OVER BY A REINDEER and the new GREATEST HOLIDAY COMMERCIALS were at 0.4.
ABC has holiday specials in the 8PM hour tonight, including a new TOY STORY half-hour, and CW airs the first half of its THE FLASH/ARROW crossover. CBS continues to be in rerun mode. On cable, Bravo premieres its first scripted series, GIRLFRIENDS’ GUIDE TO DIVORCE.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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