December 2, 2014



STATE OF AFFAIRS wasn’t quite as dead last night as it was a week ago, but it’s still far from healthy.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 MON Dec 01

NBC:  After THE VOICE crept up 0.1 from last week to 2.7 (down 20% from the parallel night last season), STATE OF AFFAIRS grew by 0.1 to 1.6, enough to win its hour pending afternoon adjustments.  However, that win comes with multiple asterisks:  it had half the rating THE BLACKLIST did on the same night last year (and was 30% or more below recent BLACKLIST ratings), it faced a weak rerun on CBS, and it declined through the course of the hour so that it was tied by ABC from the 10:30PM mark on.  None of these are promising signs.

ABC:  The CMA COUNTRY CHRISTMAS special was up 0.1 from last year’s edition to 1.6, but it didn’t do much for CASTLE, which fell 0.2 to 1.5.

FOX:  After a GOTHAM rerun (1.0), the fall finale of SLEEPY HOLLOW rose 0.1 to 1.5.

CBS:  A night of reruns, with 4 back-to-back MIKE & MOLLY episodes (all at 1.1-1.2) followed by a run of SCORPION (1.0).

CW:  Both the night’s rerun holiday special GRANDMA GOT RUN OVER BY A REINDEER and the new GREATEST HOLIDAY COMMERCIALS were at 0.4.

ABC has holiday specials in the 8PM hour tonight, including a new TOY STORY half-hour, and CW airs the first half of its THE FLASH/ARROW crossover.  CBS continues to be in rerun mode.  On cable, Bravo premieres its first scripted series, GIRLFRIENDS’ GUIDE TO DIVORCE.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 MON Dec 01

CABLE RATINGS: Come back tomorrow (Wednesday) morning for detailed demographic ratings for top cable programs from this night. Friday cable ratings will be posted later today (Tuesday).  Saturday, Sunday and Monday cable ratings will be posted Wednesday morning.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.