December 23, 2014



The STATE OF AFFAIRS is grave.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 MON 22 Dec

NBC:  Airing for the first time without a lead-in from THE VOICE (instead, it had a rerun SNL CHRISTMAS clip show at 1.5), STATE OF AFFAIRS fell 0.4 from last week to a series low 1.1–and it may be worse than that, because the NBC affiliate in Cincinnati carried the simulcast of MONDAY NIGHT FOOTBALL, creating the possibility that the adjusted number this afternoon will be lower.  (In Denver, the game was carried by a non-network affiliate.)

CBS:  The only new show of the evening was MIKE & MOLLY, down 0.1 to 1.7.  That put it 0.1 ahead of its BIG BANG THEORY rerun lead-in.  The rest of the night was taken up by 1.1 SCORPION/NCIS: LA reruns.

ABC:  The finale of THE GREAT CHRISTMAS LIGHT FIGHT dropped 0.1 to 1.4, and was followed by 0.9 for a CASTLE rerun.

FOX:  Reruns at 0.5/0.3.

CW:  A rerun of last week’s IHEARTRADIO JINGLE BELL special was at 0.5, followed by 0.4 for a WHOSE LINE IS IT ANYWAY rerun.

Things won’t get any more exciting tonight, except for One Direction fans–NBC airs their music special at 8PM tonight, followed by 2 rerun holiday specials.  The only other fresh programming of the night is a Year-In-Review special on ABC.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 MON 22 Dec

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.