December 29, 2015



And after 9 hours of delay, we have… ratings!  Which look pretty much as expected, despite the new Nielsen methodology.  Of course, with a night of reruns and faded specials on almost every network, it’s not clear if we’d recognize a change even if one was there.  Next week will be much more telling.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

Fasts Demo 2015 Dec MON.28

NBC:  The only new programming on any network last night were episodes of SUPERSTORE and TELENOVELA, but there’s not much to say about their 0.9/0.8, especially since NBC fast nationals may be inflated by local broadcast pre-emption for NFL MONDAY NIGHT FOOTBALL (Bengals-Broncos) in Cincinnati (WLWT). (Denver did not have an impact on the fast nationals as the MyNetworkTV station carried the game in the Mile High City.)  In current numbers, the new half-hours were comparable to the reruns that preceded them (0.9/0.7), and all were ahead of the BLINDSPOT rerun at 0.6.

CBS:  The leading rerun was SCORPION with 1.0.

ABC:  1.1 for the latest run of HAPPY NEW YEAR, CHARLIE BROWN took the line-up’s crown, followed by RUDOLPH’S SHINY NEW YEAR at 0.7.  Did their declines from last year’s 1.5/1.0 on 2014’s parallel Monday indicate something about the new Nielsen universe, or just that these specials are aging?

FOX:  Reruns at 0.4/0.5.

CW:  PENN & TELLER: FOOL US reruns at twin 0.5s.

THE KENNEDY CENTER AWARDS provide tonight’s only original network programming, while Syfy and Bravo are among those cablers airing fresh content.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts 3way 2015 Dec MON.28

CABLE RATINGS: Come back Wednesday afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.