February 4, 2014



AFTERNOON UPDATE:  HOW I MET YOUR MOTHER had one of the biggest non-sports adjustments in memory, regaining all of the half-point it had appeared to lose from last week in the morning numbers and returning to 3.8.  Good for HIMYM, but a very odd series of events.  MIKE & MOLLY and MOM were also up, but by a mere (and more normal) 0.1.  Meanwhile, ALMOST HUMAN gained 0.1 but THE FOLLOWING stayed put, tying the shows at 1.9–not the way FOX thought its midseason Mondays were going to play out.  BEAUTY & THE BEAST also found an extra 0.4, which may make its upcoming move to Fridays a cause for concern.

MONDAY CABLE:  LOVE & HIP-HOP (VH1) was the night’s clear winner, up 0.2 from last week to 1.8.  It carried VH1-mate SINGLE LADIES 3 to 1.1 (even with last week).  The 3 hours of WWE (USA) were at 1.4-1.5, down 0.2 from last week.  SWAMP PEOPLE (History) was right behind at 1.3.  TEEN WOLF (MTV) was at 1.0, up 0.2.  On FX, ARCHER (0.7) held even, with CHOZEN at 0.4.  At ABCFamily, SWITCHED AT BIRTH and THE FOSTERS changed places, with SWITCHED at 0.7 and FOSTERS at 0.6–although, as with TEEN WOLF, these shows are aimed at viewers younger than the 18-49 demo (FOSTERS was higher than SWITCHED in total viewers, 1.8M to 1.6M).

Super Bowl promos didn’t help FOX’s Monday line-up.

Daily Comparison 2014 Mon Feb 03 three way

FOX:  Despite prominent placement in the network’s Super Bowl coverage, THE FOLLOWING slipped 0.1 to a new series low 1.9.  ALMOST HUMAN fell 0.2 to 1.8.

CBS:  HOW I MET YOUR MOTHER fell half a point to 3.3, but last week’s episode had been particularly high-rated because it was a heavily-promoted look at the Mother’s point of view.  Despite that drop, 2 BROKE GIRLS and MIKE & MOLLY both matched last week’s season highs at 3.0 and 2.6, and MOM slid just 0.1 to 2.3.  INTELLIGENCE held at 1.5 in roughly similar competitive circumstances (an ABC rerun last week; a very weak NBC special this week).

ABC:  THE BACHELOR and CASTLE both crept up 0.1, to a respective 2.6 and 2.1.  (In Castle‘s case, from its last new episode.)

NBC:  Probably the weakest Monday of NBC’s season, lacking The Voice, The Blacklist and the Olympics.  HOLLYWOOD GAME NIGHT was even at 1.5, but the SPORTS ILLUSTRATED SWIMSUIT special failed to duplicate the success CBS has had with Victoria’s Secret specials, managing just 0.9.

CW:  Par for the network’s Monday, as HART OF DIXIE and BEAUTY & THE BEAST were both even at 0.4/0.3.

The shows that were most meant to benefit from Super Bowl exposure, of course, were NEW GIRL and BROOKLYN NINE-NINE, which got the year’s plum post-game airings, and tonight FOX will find out if that paid off as Brooklyn moves to its new 9:30PM slot.  All the networks are new tonight, with NBC using the 8PM hour for a pre-Olympics special.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."