THE X-FILES is losing momentum.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: THE X-FILES fell 0.6 from last week to 2.6 (still the highest-rated show of the night), and LUCIFER followed suit, falling half a point to 1.9. The two shows are still quite compatible, although it’s not clear how LUCIFER will fare in 3 weeks, when the limited X-FILES run is done.
CBS: SUPERGIRL was the only new show of the night, and it dropped 0.3 to 1.5. Reruns at 1.2/1.1 followed.
NBC: SUPERSTORE and TELENOVELA were each down 0.1, respectively to 1.4 and 0.8. THE BIGGEST LOSER dropped 0.2 to 1.0.
ABC: THE BACHELOR edged down 0.1 to 2.2, and the AFTERSHOW held at 1.0.
CW: CRAZY EX-BOYFRIEND gained 0.1 to 0.4, tying it with the steady JANE THE VIRGIN.
CBS has this year’s edition of SUPER BOWL’S GREATEST COMMERCIALS tonight, and on ABC THE MUPPETS will attempt a reboot after last fall’s disappointing results. The night’s noise, though, comes from FX, which premieres AMERICAN CRIME STORY: THE PEOPLE VS. O.J. SIMPSON.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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