February 14, 2017



FOX’s Monday is heading in the wrong direction.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Feb 13.MON

FOX:  24: LEGACY fell 0.3 from last week to 1.2, but that was good news compared to the viewer abandonment of APB, down half a point to 1.0 and probably heading for the exit.

ABC:  THE BACHELOR slipped 0.1 to 2.3, and QUANTICO held at 0.7.

CBS:  KEVIN CAN WAIT (1.5) and MAN WITH A PLAN (1.4) were steady.  SUPERIOR DONUTS was also stable at 1.4, but 2 BROKE GIRLS dropped 0.1 to 1.2.  SCORPION remained at 1.2.

NBC:  After a 0.9 rerun of THE WALL, the season finale of CELEBRITY APPRENTICE stayed at last week’s 0.9.  TIMELESS was up 0.1 from last week’s series low to 0.7.

CW:  SUPERGIRL (0.8) and JANE THE VIRGIN (0.4) both rose 0.1 from last week.

Only CW is taking Valentine’s Day off with reruns.  Hulu is using the occasion to launch the new season of THE MINDY PROJECT.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Feb 13.MON

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.