GOTHAM is looking like less than a smash than the fall suggested.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: GOTHAM slid 0.2 from last week to a series low 1.9. SLEEPY HOLLOW fell 0.1 to 1.4.
CBS: 2 BROKE GIRLS and MIKE & MOLLY returned from last week’s preemption with BROKE up 0.2 to 2.4, and MIKE up 0.1 to 2.2. After a rerun SCORPION (1.5), NCIS: LA was up 0.2 to 1.7.
ABC: THE BACHELOR rose 0.2 to 2.5, but CASTLE slipped 0.1 to 1.4.
NBC: CELEBRITY APPRENTICE climbed 0.3 to 2.1, and STATE OF AFFAIRS ticked up 0.1 to 1.1.
CW: THE ORIGINALS stayed at 0.7, but JANE THE VIRGIN lost 0.1 to 0.5.
We’re in February sweeps, so everything on the networks is new tonight, even the special SHARK TANK ABC has plugged into the 8PM slot.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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