February 28, 2017



THE VOICE returned to remind THE BACHELOR who the boss is on Mondays.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Feb 27.MON

NBC:  The midseason premiere of THE VOICE dropped 0.3 from last February’s premiere, but at 3.1 it was still more than enough to take the night.  TAKEN had an OK start at 1.6, down 0.2 from where BLINDSPOT was a year ago, and drifting to 1.4 by 10:30PM.

ABC:  It’s hard to tell what the network expected from the premiere of WHEN WE RISE, a tough sell in any case but especially against such strong competition.  But a 0.7 score (down to 0.6 in the 2d hour) suggests the show will be more valuable for Emmy purposes than ratings.  The miniseries couldn’t fault its lead-in, a shortened episode of THE BACHELOR that was down just 0.1 from last week to 2.4.

FOX:  Both 24: LEGACY (1.0) and APB (0.8) held last week’s numbers.

CBS:  The night started with a 1.3 BIG BANG THEORY rerun, then it was a trio of 1.2s for MAN WITH A PLAN (down 0.1), SUPERIOR DONUTS (steady) and 2 BROKE GIRLS (steady).  SCORPION was down 0.1 to 1.1.

CW:  SUPERGIRL stayed at 0.7, and JANE THE VIRGIN fell 0.1 to 0.3.

Network primetime will mostly be occupied by a Presidential Address tonight.  On cable, FX has the season finale of TABOO.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Feb 27.MON

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.