July 23, 2014



NETWORK UPDATE:  BACKPACKERS adjusted down to a truly horrifying 0.1 rating, which would get it canceled on most cable networks.

MONDAY CABLE:  An even bigger night than usual for VH1, where LOVE & HIP-HOP ATLANTA and HIT THE FLOOR were both up 0.2, to 2.1 and 1.2 respectively.  (The former’s re-airing added another 0.8.)  WWE (USA) was at 1.4-1.5 over its 3 hours, up 0.1. STREET OUTLAWS (Discovery) was up 0.1 to 1.0, while REAL HOUSEWIVES OF OC (Bravo) was down 0.1 to 0.8.  On TNT, MAJOR CRIMES and MURDER IN THE FIRST stayed at 0.9/0.4.  LONGMIRE (A&E) rose 0.1 to 0.6.  TEEN WOLF (MTV) fell 0.1 to 0.7.  On ABCFamily, SWITCHED AT BIRTH and THE FOSTERS were nearly tied at 0.58/0.60, down a few ticks for each, although in the targeted teen girls demo, FOSTERS was ahead 1.9 to 1.3 (TEEN WOLF beat both of them in that demo at 2.1).

3 networks aired strong reality shows last night.

In addition to the traditional adult 18-49 ratings grids below (for last night, the same night last year and same night last week), please take a look at our  new chart further down the page with even more ratings detail for each program last night, including other important demographic segments and total audience size.

Daily Comp 3way 2014 Mon Jul 21

NBC:  AMERICAN NINJA WARRIOR climbed 0.2 to 1.9.

FOX:  MASTERCHEF was the highest-rated show of the night, up 0.3 to an impressive 2.1.  It was followed by the debut of MOTEL HELL at 1.5–about the same level 24 had been doing before its season finale.

ABC:  THE BACHELORETTE rose 0.1 to 1.8.  MISTRESSES remained at 1.0.

CBS:  UNDER THE DOME, without a Big Bang Theory lead-in last night, dropped 0.4 to 1.5.  All of the night’s rerun sitcoms were instead at 0.9-1.0.

CW:  BACKPACKERS and SEED, in shuffled timeslots, stayed at 0.2.  But the move worked for WHOSE LINE IS IT ANYWAY, which rose to a pair of 0.6s, compared to 0.5/0.2 last week.


Demo Profile 2014 Mon Jul 21

The chart above looks at nightly numbers beyond the fundamental adult 18-49 rating. For each program, we have listed the three key demographic ratings for advertisers (from youngest to oldest): adults 18-34, adults 18-49, and adults 25-54. While the vast majority of commercial time is sold on the basis of 18-49 delivery, 18-34 and 25-54 are important for particular categories such as fast food and pharmaceuticals, respectively.  Continuing across the page, the demographic share section provides a snapshot of each program’s skew across major segments (women 18-49 vs men 18-49 vs adults 50+). A perfectly balanced audience (equally male and female, equally younger and older) has the same share level in each group, while a difference of 2 or more share points is usually significant. The final column lists the broadcast measure of viewership: the number of total viewers for each program (ages 2 or more), expressed in thousands of people.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.