July 29, 2014



NETWORK UPDATE:  There were lots of 0.1 moves in the final numbers, with THE BACHELORETTE, MOTEL HELL and MASTERCHEF up, and AMERICAN NINJA WARRIOR and THE YOUNG HOLLYWOOD AWARDS down.

MONDAY CABLE:  A slightly subdued night for the evening’s leaders, as LOVE & HIP-HOP ATLANTA (VH1) dropped 0.3 from last week to 1.8 (plus 0.8 for the 10PM run), and WWE (USA) slipped 0.1 to 1.4.  VH1’s lead-out HIT THE FLOOR fell 0.2 to 1.0.  On the other hand, both of TNT’s dramas rose 0.1, 1.0 for MAJOR CRIMES and 0.5 for MURDER IN THE FIRST.  LONGMIRE (A&E) fell 0.1 to 0.5.  The younger audience kept TEEN WOLF (MTV) steady at 0.7, while on ABCFamily, THE FOSTERS was stable at 0.6, but SWITCHED AT BIRTH fell by 0.15 to 0.43.  (In Females 12-34, the 3 shows were at 1.37/1.31/0.79, and in teen girls, they were at 2.31/1.65/1.02.)  STREET OUTLAWS (Discovery) and REAL HOUSEWIVES OF OC (Bravo) were both at 0.9, respectively down and up 0.1.

It was Ninja vs. Bachelorette last night.

In addition to the traditional adult 18-49 ratings grids below (for last night, the same night last year and same night last week), please take a look at our  new chart further down the page with even more ratings detail for each program last night, including other important demographic segments and total audience size.

Daily Comp 3way 2014 Mon Jul 28

ABC:  The season finale of THE BACHELORETTE was up 0.1 from last week to 1.9, but down a big 0.7 from last summer’s finale, and the AFTER THE FINAL ROSE post-finale special was at 2.1, down 0.4 from last year’s edition.

NBC:  RUNNING WILD WITH BEAR GRYLLS debuted at 1.4, giving a boost to AMERICAN NINJA WARRIOR, which climbed 0.2 from last week to 2.1.

CBS:  UNDER THE DOME was steady at 1.5, following a quartet of 0.9s from sitcom reruns.

FOX:  MASTERCHEF slipped 0.1 to 2.0, and MOTEL HELL stayed at last week’s season premiere 1.5.

CW:  The YOUNG HOLLYWOOD AWARDS special was at 0.3, the same as last year’s installment.

ABC and NBC are the only networks with fresh programming tonight.


Demo Profile 2014 Mon Jul 28

The chart above looks at nightly numbers beyond the fundamental adult 18-49 rating. For each program, we have listed the three key demographic ratings for advertisers (from youngest to oldest): adults 18-34, adults 18-49, and adults 25-54. While the vast majority of commercial time is sold on the basis of 18-49 delivery, 18-34 and 25-54 are important for particular categories such as fast food and pharmaceuticals, respectively.  Continuing across the page, the demographic share section provides a snapshot of each program’s skew across major segments (women 18-49 vs men 18-49 vs adults 50+). A perfectly balanced audience (equally male and female, equally younger and older) has the same share level in each group, while a difference of 2 or more share points is usually significant. The final column lists the broadcast measure of viewership: the number of total viewers for each program (ages 2 or more), expressed in thousands of people.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."