August 5, 2014




MONDAY CABLE:  PARTNERS didn’t get off to much of a start for FX, with 0.35 in the demo for the first half-hour, and 0.3 for the second.  It’s hard to believe that would be high enough to trigger the 90-episode backorder, but we’ll find out soon enough.  Even a LOVE & HIP-HOP rerun last night gave VH1 a 1.20 rating last night, enough to make it the 3rd highest telecast of the evening.  It was beaten by USA’s WWE coverage at 1.30-1.41 over its 3 hours (roughly even with last week), and by STREET OUTLAWS on Discovery, way up from last week at 1.23.  REAL HOUSEWIVES OF OC (Bravo) was very slightly up from last week at 0.95.  The LONGMIRE season finale on A&E was at 0.56 in 18-49s, slightly above last week, but it was much higher with 25-54s (0.86) and had a whopping 2.54 rating with Men 50+.  TNT’s MAJOR CRIMES was even higher in that demo, at 2.68, and had a 0.78 in 18-49s.  MURDER IN THE FIRST trailed as usual, at 0.37 in 18-49s and 1.48 in M50+.  Moving to the other age extreme, TEEN WOLF (MTV) and SWITCHED AT BIRTH and THE FOSTERS (both ABCFamily) were at 0.65/0.57/0.53 in 18-49s, but at 2.46/1.25/2.09 with teen girls. 

Another summer miss for ABC.

Daily Comp 3way 2014 Mon Aug 4

ABC:  BACHELOR IN PARADISE premiered at 1.3, considerably below the Bachelorette ratings this summer.  That pulled MISTRESSES down 0.1 to tie its series low at 0.9.

CBS:  UNDER THE DOME climbed 0.1 from last week to 1.6.  MIKE & MOLLY led the reruns that preceded it at 1.1.

NBC:  RUNNING WILD and AMERICAN NINJA WARRIOR were both down 0.1 from last week to a respective 1.3/1.9.

FOX:  Both MASTERCHEF and MOTEL HELL were down (by 0.1 to 2.0 and by 0.2 to 1.4), but MasterChef was the highest rated show of the night and gave FOX the win.

CW:  The night’s new WHOSE LINE IS IT ANYWAY was on top at a steady 0.6, although the show’s rerun that followed was right behind at 0.5.

Tonight, ABC has the music special CMA MUSIC FESTIVAL: COUNTRY’S NIGHT TO ROCK, while ABCFamily airs the season finale of CHASING LIFE.


Demo Profile 2014 Mon Aug 4

The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).

COMING SOON: Look for a new daily chart with detailed demographic ratings for cable programs patterned after the chart above.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.