April 4, 2017



The NCAA CHAMPIONSHIP returned to network TV.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Apr 03.MON


CBS:  The preliminary 5.6 for the NCAA CHAMPIONSHIP game was down a substantial 1.6 from the early rating for the last CBS airing in 2015.  At the moment, the number is also below the cumulative 5.9 rating that TBS, TNT and Tru had for the 2016 game, but that was a final number, and the CBS rating should adjust up.  The night started with a 2.6 BIG BANG THEORY rerun, although that number will likely adjust down in finals.

NBC:  Against major competition, THE VOICE fell 0.3 to 2.1, and TAKEN was down 0.1 to 0.9.

ABC:  DANCING WITH THE STARS dropped 0.2 to 1.5, and QUANTICO was down 0.1 to 0.6.

FOX:  24: LEGACY lost 0.1 to 0.8, but APB held at 0.6.

CW:  Reruns at 0.3/0.2.

It’s a busy night on the networks tonight.  FOX has the season finale of NEW GIRL and then the premiere of the rebooted PRISON BREAK; CW follows the season finale of LEGENDS OF TOMORROW with the season premiere of IZOMBIE; and ABC airs the timeslot premiere of IMAGINARY MARY.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Apr 03.MON

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.





About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.