July 19, 2016




REPUBLICAN NATIONAL CONVENTION coverage (aka The Melania & Michelle Show) was moderate and in line with 2012, although comparisons aren’t exactly even because the parallel night that year also included heavy coverage of a hurricane.  NBC’s 1.1 topped ABC’s 0.7 and CBS’s 0.5.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jul MON.18

NBC:  AMERICAN NINJA WARRIOR slipped 0.1 to 1.7.

ABC:  THE BACHELORETTE also lost 0.1 to 1.8.

FOX:  SO YOU THINK YOU CAN DANCE was steady at 0.7.

CBS:  Reruns at 0.6-0.7.

CW:  A run of the theatrical movie 10 YEARS was at 0.2.

Convention coverage resumes tonight, and CW airs the finale of its low-rated limited series CONTAINMENT.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jul MON.18

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.