REPUBLICAN NATIONAL CONVENTION coverage (aka The Melania & Michelle Show) was moderate and in line with 2012, although comparisons aren’t exactly even because the parallel night that year also included heavy coverage of a hurricane. NBC’s 1.1 topped ABC’s 0.7 and CBS’s 0.5.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: AMERICAN NINJA WARRIOR slipped 0.1 to 1.7.
ABC: THE BACHELORETTE also lost 0.1 to 1.8.
FOX: SO YOU THINK YOU CAN DANCE was steady at 0.7.
CBS: Reruns at 0.6-0.7.
CW: A run of the theatrical movie 10 YEARS was at 0.2.
Convention coverage resumes tonight, and CW airs the finale of its low-rated limited series CONTAINMENT.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
###
About the Author
