The only fireworks that interested viewers on July 4th were the literal kind.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The MACY’S 4TH OF JULY FIREWORKS SPECTACULAR easily took the night, way up from 0.9 in 2015 (which was on a Saturday) to 1.5 for the initial airing and 1.1 for an instant rerun.
CBS: After 0.6-0.7 reruns, the BOSTON POPS FIREWORKS SPECTACULAR trailed behind the Macy’s brand at 0.8.
FOX: The finale of HOUDINI & DOYLE, for the year at least, had no help from a 0.4 SO YOU THINK YOU CAN DANCE lead-in rerun, and remained at last week’s 0.4.
ABC: With a 0.4 BACHELORETTE rerun as lead-in, MISTRESSES tumbled 0.2 from last week to 0.5.
CW: Note that the 8PM hour of the chart is incorrect, although the rating is accurate: the 0.2 is for a rerun of the IHEARTRADIO SUMMER POOL PARTY music special. Reruns of WHOSE LINE IS IT ANYWAY followed at 0.2/0.3.
With episodes being aired two at a time, it didn’t take long for ABC’s UNCLE BUCK to reach tonight’s season finale.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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