August 4, 2015



SIGNIFICANT MOTHER had a passable start.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 MON.03 Aug

CW:  Compared to the 0.1s that DATES has been doing on Thursdays, SIGNIFICANT MOTHER looked OK at 0.3.  It helped that the show shared its hour with WHOSE LINE IS IT ANYWAY, which was steady at 0.4.  The night began with PENN & TELLER: FOOL US, down 0.1 to 0.5.

ABC:  BACHELOR IN PARADISE gained 0.2 from Sunday’s debut to 1.3, and the AFTER PARADISE post-show was at 0.8.  THE WHISPERS fell 0.1 to match its series low 0.7.

NBC:  AMERICAN NINJA WARRIOR was down 0.1 to 1.8, while  RUNNING WILD rose 0.2 to 1.4, giving NBC an easy win for the night.

FOX:  SO YOU THINK YOU CAN DANCE climbed 0.1 to 0.9.

CBS:  Reruns, topped by 1.0 for 2 BROKE GIRLS.

Tonight ABC airs its annual CMA MUSIC FESTIVAL: COUNTRY’S NIGHT TO ROCK special.  On cable, STITCHERS reaches its season (but remarkably, not series) finale on ABCFamily, and PLAYING HOUSE returns to USA with back-to-back episodes.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 MON.03 Aug

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.