DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
NOTE: ABC fast nationals inflated by local NFL Monday Night Football pre-emption in Atlanta. CBS inflated by local-pre-emptions in both San Francisco Bay Area and Minneapolis-St. Paul. The other market involved in the ESPN MNF season premiere doubleheader, Philadelphia, did not distort the fast nationals, as the game was broadcast locally on a non-network station.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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