September 16, 2014



Dancing With the Stars lost another step.

Daily Comp 3way 2014 MON Sep 15

ABC:  DANCING WITH THE STARS had its worst season premiere ever, down 0.8 from last fall and 0.2 from Spring 2014 to 2.4–and it’s only going to get worse, because the ABC station in Indianapolis carried a simulcast of the ESPN Monday Night Football game.  That will likely bring Dancing down another 0.1-0.2.

CBS:  UNDER THE DOME understandably parks up when the rerun in front of it is THE BIG BANG THEORY (at 1.3, it was 0.4 higher than last week’s 9:30PM 2 1/2 Men rerun), and Dome climbed 0.2 to 1.6.

FOX:  The 2-hour MASTERCHEF season finale grew 0.2 from last week to 2.0.

NBC:  A 3-hour “event” AMERICAN NINJA WARRIOR was at 1.8, the same as last week’s 2-hour episode.

CW:  AMERICA’S NEXT TOP MODEL stayed at 0.4.

FOX gets a jump on next week’s official start to the fall season by airing the season premieres of NEW GIRL and THE MINDY PROJECT tonight–however, they air after the latest episode of the so-far dismally rated UTOPIA, which won’t help.  ABC, CBS and NBC each have fresh unscripted programming.  On cable, MTV airs the season finale of FINDING CARTER.


Demo Profile 2014 MON Sep 15

The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Monday cable programs.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.