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October 4, 2011
 

THE SKED: Monday Ratings – Network Scorecard – 10/3/11

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The news was mostly good for the networks last night–except for the one show whose news was fatal.
FOX:  If anything, FOX seems to have been the victim of its own hype this fall.  Like The X-Factor, TERRA NOVA is looking like a solid hit–just not the blockbuster the network foretold.  Its 100% retention of the premiere’s 3.1 rating (slightly adjusted from Mitch Metcalf’s ratings report) is exceptional, and it looks likely to be one of the highest-rated new hours of the season.  HOUSE‘s return was extremely solid, equal to last year’s season average.  

CBS:  From 8-10PM, every show on the network’s schedule–including newbie 2 BROKE GIRLS–rated a 4.3 or higher, which these days is amazing. (And even at 10PM, HAWAII 5-0 may have dipped a bit from that lofty level, but still easily won its hour.)  2 1/2 MEN‘s decline this week to a 6.1 continues to show the aftereffects of its gigantic premiere, but even if it fell some more, it would still be a smash. 
NBC:  This is how you find out you’re about to be cancelled:  at the end of THE PLAYBOY CLUB last night, the network didn’t run a promo for the following week’s episode, substituting one for Wednesday’s SVU instead.  With THE SING-OFF‘s 1.8 anchoring the night (and by “anchor,” I mean pulling it down to the bottom of the ocean), NBC is pretty much throwing in the towel on Mondays for the fall:  the reruns of PRIME SUSPECT that will run in Playboy‘s slot for the next 3 weeks will barely show a pulse, and while the new Brian Williams newsmagazine should do better, there’s a ceiling on the kind of rating a show in that genre is likely to get.  They’ll wait for the return of THE VOICE and debut of SMASH after the Super Bowl to do battle for the night.
ABC:  DANCING WITH THE STARS is down a colossal 35% from last year (the casting people at the network have to be scrambling for big names they can put into the spring cycle), so CASTLE‘s 10% decline from last season’s average is nothing to complain about.
CW:  The people who watched HART OF DIXIE‘s premiere clearly liked it, as the rating stayed rock-solid just like Terra Nova‘s.  Of course, staying rock-solid at a 0.8 isn’t the same as doing it at 3.1, but the network could hardly ask more of the show than its improvement on GOSSIP GIRL‘s lead-in.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."