February 12, 2018



An already familiar WINTER OLYMPICS story.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Fast Demo 2018 Feb 11.SUN

NBC:  WINTER OLYMPICS coverage had a preliminary 5.1, down from previous prelims from 2014 Sochi’s 7.2, 2010 Vancouver’s 7.0, 2006 Turin’s 7.5, and 2002’s Salt Lake City 11.0.  (The number should rise about 10% in finals, and a bit more when the network’s streaming services are factored in.)

ABC:  AMERICA’S FUNNIEST HOME VIDEOS aired its first new episode in a while, and was up from recent reruns to 1.0.  After 0.8/0.9 CELEBRITY FAMILY FEUD reruns, SHARK TANK was at 0.8, down from the 1.1/0.9 ratings from a pair of episodes 2 weeks ago.

CBS:  60 MINUTES aired a regular episode for the first time in several weeks, and was at 0.7.  BIG BROTHER: CELEBRITY EDITION rose 0.2 from Friday’s installment to 1.2.  Reruns at 0.4/0.4 followed.

FOX:  Reruns at 0.3-0.6.

Tonight, several networks air original programming against the Olympics, with THE BACHELOR on ABC, BIG BROTHER: CELEBRITY EDITION on CBS, and the replanted ‘LEGENDS OF TOMORROW on CW.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Feb 11.SUN

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."