An already familiar WINTER OLYMPICS story.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
NBC: WINTER OLYMPICS coverage had a preliminary 5.1, down from previous prelims from 2014 Sochi’s 7.2, 2010 Vancouver’s 7.0, 2006 Turin’s 7.5, and 2002’s Salt Lake City 11.0. (The number should rise about 10% in finals, and a bit more when the network’s streaming services are factored in.)
ABC: AMERICA’S FUNNIEST HOME VIDEOS aired its first new episode in a while, and was up from recent reruns to 1.0. After 0.8/0.9 CELEBRITY FAMILY FEUD reruns, SHARK TANK was at 0.8, down from the 1.1/0.9 ratings from a pair of episodes 2 weeks ago.
CBS: 60 MINUTES aired a regular episode for the first time in several weeks, and was at 0.7. BIG BROTHER: CELEBRITY EDITION rose 0.2 from Friday’s installment to 1.2. Reruns at 0.4/0.4 followed.
FOX: Reruns at 0.3-0.6.
Tonight, several networks air original programming against the Olympics, with THE BACHELOR on ABC, BIG BROTHER: CELEBRITY EDITION on CBS, and the replanted ‘LEGENDS OF TOMORROW on CW.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
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