July 15, 2014

UPDATED: THE SKED CABLE/NETWORK MONDAY SCORECARD – 7/14/14 (Now With New Demographic Detail)


NETWORK UPDATE:  MISTRESSES and the rerun THE BIG BANG THEORY both went up 0.1 from this morning’s numbers.

MONDAY CABLE:  ESPN’s coverage of the All-Star HOME RUN DERBY took the night at 2.1–even the rain delay scored 1.4.  The top-rated regular programming, as usual on Mondays, was VH1’s LOVE & HIP-HOP ATLANTA, down 0.1 to 1.9 (plus 0.9 at 11PM).  It was followed by HIT THE FLOOR, down 0.2 to 1.0.  WWE (USA) was at 1.3-1.4 over its 3 hours, down 0.2 at its peak.  STREET OUTLAWS (Discovery) and REAL HOUSEWIVES OF OC (Bravo) were at 0.9 and 0.8, respectively, up 0.1 for OUTLAWS.  On the scripted side, TNT’s MAJOR CRIMES and MURDER IN THE FIRST were at 0.9/0.4, up 0.1 for MAJOR CRIMES.  TEEN WOLF (MTV) was up 0.1 to 0.8 in 18-49s (it was at 1.1 with 18-34s, and 1.7 with 12-17s.)  On ABCFamily, THE FOSTERS and SWITCHED AT BIRTH were at near-lockstep in 18-49s (0.65/0.63) and total viewers (both at 1.6M), but in teen girls, FOSTERS left SWITCHED in the dust, 2.6 to 1.7.  LONGMIRE (A&E) was steady at 0.5.

Monday preliminary broadcast ratings. In addition to the traditional adult 18-49 ratings grids below (for last night, the same night last year and same night a week ag0), today we are introducing a new chart with even more ratings detail for each program last night, including other important demographic segments and total viewers.

Jack Bauer went out on a high.

Daily Comp 3way 2014 Mon Jul 14

FOX:  24: LIVE ANOTHER DAY jumped 0.3 with its season finale to 1.7.  Prior to that, MASTERCHEF dropped 0.2 to 1.8.

CW:  Even with a decent 0.5 lead-in from WHOSE LINE IS IT ANYWAY (down just 0.1 from its last original episode), the new BACKPACKERS and SEED debuted with dismal 0.2s.  Even worse, they dragged the 9PM Whose Line down to 0.2 with them, far below what that show usually does even in reruns.

CBS:  UNDER THE DOME was up 0.2 to 1.9, probably at least in part due to the fact that it was given a strong 1.5 lead-in from a THE BIG BANG THEORY rerun, which it didn’t have last week.

ABC:  THE BACHELORETTE lost 0.1 to 1.7, while MISTRESSES stayed put at 0.9.

NBC:  After 0.7 for a LAST COMIC STANDING rerun, AMERICAN NINJA WARRIOR was steady at 1.7.

FOX has the BASEBALL ALL-STAR GAME TONIGHT, and NBC airs the season finale of THE NIGHT SHIFT.

NEW SECTION — DEMOGRAPHIC DETAIL. The chart below looks at nightly numbers beyond the fundamental adult 18-49 rating. For each program, we have listed the three key demographic ratings for advertisers (from youngest to oldest): adults 18-34, adults 18-49, and adults 25-54. While the vast majority of commercial time is sold on the basis of 18-49 delivery, 18-34 and 25-54 are important for particular categories such as fast food and pharmaceuticals, respectively.

Continuing across the page, the demographic share section provides a snapshot of each program’s skew across major segments (women 18-49 vs men 18-49 vs adults 50+). A perfectly balanced audience (equally male and female, equally younger and older) has the same share level in each group, while a difference of 2 or more share points is usually significant. The final column lists the broadcast measure of viewership: the number of total viewers for each program (ages 2 or more), expressed in thousands of people.

In each column, the color coding indicates above and below average values for that group (green is above average and red is below average), looking at the major broadcasters (ABC, CBS, NBC and FOX). The CW is excluded from the color coding because its programs are almost always at the bottom of every demographic among the broadcast network, consistently distorting the distribution of the color shading.

Demo Profile 2014 Mon Jul 14

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."