August 10, 2012

The Sked: Olympic Ratings — Night 14

More articles by »
Written by: Mitch Metcalf
Tags: , , , , , , , ,

On a night that featured gold medal victories for US women’s soccer, women’s water polo and men’s decathlon (none of which are particularly TV-friendly events), NBC Olympic coverage in prime time averaged a preliminary 6.8 Adult 18-49 rating, on track to be the lowest-rated night so far from London and lower than the same night during recent summer games (ranging from a high of 8.1 in Sydney to a 7.3 in Beijing for the second Thursday night).  Last night’s rating will probably go up to a 7.1 or 7.2 in the official nationals, which would still be a low for 2012.

The London average is now a 10.0 rating through 14 nights.  With three nights to go, it is all but certain the full London average will fall out of the elite double-digit rating range.  The 17-night average will likely be a 9.5 rating, still a stunning achievement — growing ratings for the summer games since 2000.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.