February 24, 2014

THE SKED: Olympics Don’t Stop “Walking Dead” or “Downton Abbey”


Two pieces of diametrically opposed counterprogramming did just fine against last night’s WINTER OLYMPICS Closing Ceremony.

THE WALKING DEAD easily beat the Olympics in 18-49s for the 3rd week in a row with a 6.6 rating, down 0.2 from last week.  It also had 13.1M total viewers (down 200K from last week).  That doubled the 3.3 preliminary18-49 rating for the Olympics, although the older-skewing games did have 2M more total viewers.

Meanwhile, over on PBS the Season 4 finale of DOWNTON ABBEY was its highest rated finale ever with 8.5M viewers, up by 300K from last season, although below the 10.2M who watched this season’s premiere.  (PBS doesn’t report 18-49 demo numbers.)  While viewership of Downton has started to decline in the UK, it remains a giant hit here.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."