February 11, 2018

The Sked: Saturday Network Scorecard 2.10.2018

Past Winter Olympic Same Night (First Saturday) P18-49 live+same day ratings:
2014 Sochi 6.3, 2010 Vancouver 7.6, 2006 Turin 6.7, 2002 Salt Lake City 9.8

Last night’s fast national rating Winter Olympic should go up around +10% in the official live+same day nationals for NBC, and the TAD (Total Audience Delivery) which includes streaming should rise another handful of percentage points on top of that.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Fast Demo 2018 Fri 10.SAT

CABLE RATINGS: Come back early Tuesday for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.