Past Winter Olympic Same Night (First Saturday) P18-49 live+same day ratings:
2014 Sochi 6.3, 2010 Vancouver 7.6, 2006 Turin 6.7, 2002 Salt Lake City 9.8
Last night’s fast national rating Winter Olympic should go up around +10% in the official live+same day nationals for NBC, and the TAD (Total Audience Delivery) which includes streaming should rise another handful of percentage points on top of that.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
CABLE RATINGS: Come back early Tuesday for detailed demographic ratings for top cable programs from this day.
PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS
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