Playoff football was huge but down.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
NBC: The preliminary rating for the NFL WILD CARD GAME was 6.8, considerably lower than CBS’s 8.7 early number for last year’s equivalent game.
CBS: The good news was that RANSOM debuted in its regular timeslot at the same level as the night’s procedural rerun–the bad news was that both were at 0.4. 48 HOURS followed at 0.5.
ABC: The highest-rated non-NFL programming of the night was the 1.4 for a rerun of TO TELL THE TRUTH. It was followed by 2 hours of 20/20 at 0.9/0.8.
FOX: Reruns at 0.3/0.3.
The CBS and FOX line-ups return from holiday hiatus tonight, but the evening will be dominated by NBC’s coverage of THE GOLDEN GLOBES, which last year had a preliminary 4.7 and adjusted up to 5.5.
CABLE RATINGS: Come back early Tuesday for detailed demographic ratings for top cable programs from this day.
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