The Sked: SATURDAY Ratings 10.25.2014

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DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Game 4 of the World Series on FOX averaged a 2.3 preliminary adult 18-49 rating, probably headed for a 2.7 final adult 18-49 rating in the official, time-zone-adjusted nationals.  This will shatter the record for least-watched Game 4 in history.  The previous record low for Game 4 was a 4.2 in 2011 (St. Louis-Texas), but keep in mind Game 4 has never been played on a Saturday before.  Between 2007 and 2013, Game 4 fell on Sunday nights, while Game 4 was generally on Wednesday nights before 2007, and both Wednesday and Sunday have many more available viewers than Saturday.

With total viewers (persons 2+), Game 4 averaged a preliminary 9.8 million viewers, probably going up to 11.6 million viewers in the official nationals.  The current record low for Game 4 is 15.16 million viewers, also in 2011 (St. Louis-Texas).  The official ratings for Saturday will be available Tuesday morning, while the official ratings for Game 3 on Friday will be available Monday afternoon.

The good news for FOX is that the series is tied 2-2, and there will be a Game 6 and very possibly a Game 7.  Better still, Games 5-7 will be played on higher-viewing nights (Sunday, Tuesday, Wednesday, barring any weather delays).  The Saturday graveyard is behind them.