August 23, 2015


DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

NOTE: Saturday’s fast nationals for each broadcast network are inflated by local pre-emptions of network programming for NFL preseason football.  For example: NBC in New York (Giants-Jaguars) and Philadelphia (Ravens-Eagles), CBS in Boston (Patriots-Saints) and Miami (Dolphins-Panthers), ABC in Washington DC (Ravens-Eagles), and FOX in Minneapolis (Raiders-Vikings).  So no, the ratings for the season finale of AQUARIUS didn’t triple out of nowhere.  We’ll hold our look at the night’s ratings until the adjusted numbers arrive on Tuesday.

HBO airs the season finales of BALLERS and THE BRINK tonight (both have already been renewed), but the unquestionable event of the evening is AMC’s premiere of FEAR THE WALKING DEAD, the spin-off of the most popular non-football show on television.

Demo Profile 2015 SAT.22 Aug

CABLE RATINGS: Come back early Tuesday for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.