November 18, 2012

The Sked: Saturday Ratings — ABC scores with Stanford-Oregon But the Big Prize Comes Next Week with Notre Dame-USC

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Written by: Mitch Metcalf
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Last night ABC won prime time easily with a 2.2 fast national rating with adults 18-49 for the thrilling overtime upset of Stanford over Oregon.  We estimate that the game will go up to around a 2.5 rating in the official nationals (which will properly count the Pacific time zone, scheduled to be released Tuesday morning).  Next week, ABC offers a great rivalry in prime time as Notre Dame (which is about to move up to #1 thanks to upsets of Kansas State and Oregon yesterday) battles hated USC to keep its undefeated season intact.  The rating should approach the 4.0 posted by Alabama at LSU a few weeks ago (see table below).

FOX struggled yet again with a vastly inferior match-up, Oklahoma at West Virginia, which averaged a 0.8 rating last night night, probably headed for a 0.9 in the official nationals.  At least FOX should be able to hold on and beat the repeats and news magazines on CBS (0.8 from 8-11 pm) and the drama repeats on NBC (0.6).  FOX’s football contests on Saturday just remain stuck under a 1 rating.

Primetime Saturday Sports Ratings Past Four Weeks (Adults 18-49)

Nov 11: ABC Notre Dame at Boston College 1.8……..Kansas State at TCU 0.9

Nov 3: CBS Alabama at LSU 4.0……..FOX Oregon at USC 1.5……..ABC Oklahoma State at Kansas State 0.7

Oct 27: ABC Notre Dame at Oklahoma 2.9……….FOX World Series Game 3 2.8

Oct 20: ABC Florida State at Miami OR  Baylor at Texas 1.8……….FOX Kansas State at West Virginia 0.8

On Monday in SKEDBALL we will have a look at the sports ratings from the weekend afternoon time periods, including CBS’s broadcast of #7 LSU holding off Ole Miss  leading into prime time in the late afternoon Saturday and of course ratings from all the games around the NFL on CBS and FOX Sunday.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.