Last night ABC won prime time easily with a 2.2 fast national rating with adults 18-49 for the thrilling overtime upset of Stanford over Oregon. We estimate that the game will go up to around a 2.5 rating in the official nationals (which will properly count the Pacific time zone, scheduled to be released Tuesday morning). Next week, ABC offers a great rivalry in prime time as Notre Dame (which is about to move up to #1 thanks to upsets of Kansas State and Oregon yesterday) battles hated USC to keep its undefeated season intact. The rating should approach the 4.0 posted by Alabama at LSU a few weeks ago (see table below).
FOX struggled yet again with a vastly inferior match-up, Oklahoma at West Virginia, which averaged a 0.8 rating last night night, probably headed for a 0.9 in the official nationals. At least FOX should be able to hold on and beat the repeats and news magazines on CBS (0.8 from 8-11 pm) and the drama repeats on NBC (0.6). FOX’s football contests on Saturday just remain stuck under a 1 rating.
Primetime Saturday Sports Ratings Past Four Weeks (Adults 18-49)
Nov 11: ABC Notre Dame at Boston College 1.8……..Kansas State at TCU 0.9
Nov 3: CBS Alabama at LSU 4.0……..FOX Oregon at USC 1.5……..ABC Oklahoma State at Kansas State 0.7
Oct 27: ABC Notre Dame at Oklahoma 2.9……….FOX World Series Game 3 2.8
Oct 20: ABC Florida State at Miami OR Baylor at Texas 1.8……….FOX Kansas State at West Virginia 0.8
On Monday in SKEDBALL we will have a look at the sports ratings from the weekend afternoon time periods, including CBS’s broadcast of #7 LSU holding off Ole Miss leading into prime time in the late afternoon Saturday and of course ratings from all the games around the NFL on CBS and FOX Sunday.
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DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###
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DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###
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DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
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DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###
