October 30, 2011

The Sked: SATURDAY RATINGS October 29 & Sweep Update

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Written by: Mitch Metcalf
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>A brief update on the November sweep.  FOX remains solidly in first place and almost 100% ahead of the same period last November.  The other networks are down solid double digits.  Click “read more” for a look at each network.

          2011 vs 2010 Through Day 3 of 28

                 2011    2010
          FOX     5.8     2.9     +96%
          CBS     1.7     2.1     -19%
          ABC     2.0     2.3     -13%
          NBC     1.2     1.5     -16% 

ABC won Saturday night with a 2.1 Adult 18-49 fast national rating, subject to substantial upward revision because two West Coast teams were involved (#6 Stanford and USC).  Last year’s game on this date posted a 2.4 rating — so ABC could end up being well ahead on the night once the final numbers are in. 

FOX finished in second with a 1.4 rating for an America’s Most Wanted special.  This is down substantially from Game 3 of last year’s World Series, but because of the first two nights of the November sweep FOX remains more than comfortably ahead of everyone else.

CBS averaged a 0.9 with repeats, down from a 1.1 for its repeat night last year.  NBC also went with repeats, averaging a 0.5 rating, which was all the way down from a 0.9 last year.  At 8:30 last night, NBC dipped down to a 0.2 with Chuck before building slowly throughout the night and topping at a 0.9 from 10:30-11:00 with SVU.  

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.