January 18, 2021



The NFL PLAYOFFS stomped everything else.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  AMERICA’S FUNNIEST HOME VIDEOS dropped 0.2 to 0.5, WHO WANTS TO BE A MILLIONAIRE was down 0.1 to 0.4, CARD SHARKS returned at 0.3, and THE ROOKIE held at 0.4.

CBS:  Without an NFL lead-in, 60 MINUTES fell a full point to 1.1, and NCIS: LA was down 0.1 to 0.6, while NCIS: NEW ORLEANS was steady at 0.5.  A rerun of NCIS was at 0.4.

NBC:  Reruns at 0.3/0.3/0.3.

FOX:  The preliminary 8.1 for the NFL PLAYOFFS was up 1.9 from last week’s preliminary number for the Sunday night game on NBC.  The network followed that with another preview of GREAT NORTH, this time at a preliminary 2.6 (the show began at 10:11PM ET, so that is likely to adjust), followed by a FAMILY GUY at 1.1.

CW:  The return of BATWOMAN, this time with a new Batwoman, was low at 0.1.  That compared to 0.5 for last season’s series premiere, and it was also down from the 0.2 for the final episode (not strictly a “finale,” but the last pre-COVID episode completed).  A rerun ALL AMERICAN STORIES followed at zero.

Tonight’s season premieres include 9-1-1, 9-1-1: LONE STAR, and ALL AMERICAN.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Also live events such as sporting events and major specials are usually undercounted because the fast nationals measure what was on in primetime in the Pacific Time Zone (mostly what aired after the live event ended on the West Coast). Accurate program ratings will be available Wednesday morning with the broadcast finals.

CABLE RATINGS: Come back WEDNESDAY morning for Sunday cable ratings and broadcast finals, delayed 24 hours by the MLK holiday.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.