October 12, 2020



Live sports will lead to adjustments across most of the networks in tomorrow’s final ratings.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  The preliminary 2.2 for Game 6, the final game of the NBA FINALS, was down 55% from the 4.9 early rating for 2019’s Game 6 (on a Thursday in June).

CBS:  Currently, 60 MINUTES is at 1.2/0.5 compared to last week’s preliminary 2.0/0.8, and a run of CLUELESS is at 0.4.

NBC:  The preliminary 3.2 for SUNDAY NIGHT FOOTBALL is down 0.3 from last week’s early number.

FOX:  After reruns at 0.4/0.3, THE SIMPSONS was steady at 0.5, BLESS THE HARTS gained 0.1 to 0.4, BOB’S BURGERS held at 0.5, and FAMILY GUY was up 0.1 to 0.6.

CW:  PANDORA was steady at 0.1, followed by a DEVILS rerun at 0.1.

Tonight, the rebooted ONE DAY AT A TIME, which began on Netflix and moved to Pop, begins rerunning the latter episodes on CBS.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Also live events such as sporting events and major specials are usually undercounted because the fast nationals measure what was on in primetime in the Pacific Time Zone (mostly what aired after the live event ended on the West Coast). Accurate program ratings will be available Tuesday morning with the broadcast finals.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings and broadcast finals will be posted Tuesday morning.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.