October 15, 2018



Some good news at CW.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

CW:  The new Sunday line-up debuted well.  SUPERGIRL’s season premiere held last fall’s 0.5, and CHARMED was perfectly compatible at 0.5. 

ABC:  After AMERICA’S FUNNIEST HOME VIDEOS gained 0.2 to 0.9, DANCING WITH THE STARS JR was steady at 0.7 with last week’s 2-hour premiere.  SHARK TANK moved into its regular 9PM timeslot and rose 0.1 to 0.7.  THE ALEC BALDWIN SHOW, probably the oddest addition from any network this fall, debuted weakly at 0.4.

CBS:  Comparisons are to 2 weeks ago, the last time CBS had the late national NFL game.  60 MINUTES was down 0.7 to 1.9 (despite a Trump interview), GOD FRIENDED ME lost 0.3 to 1.1, and NCIS: LA slipped 0.2 to 0.9.  MADAM SECRETARY retained last week’s season premiere 0.6.

FOX:  The network had late-running NFL games both of the last 2 weeks, so comparisons are sharp.  THE SIMPSONS fell 0.8 from last week to 1.0, BOB’S BURGERS dropped 0.3 to 0.9, FAMILY GUY lost 0.4 to 0.8, and REL was down 0.2 to 0.5. 

NBC:  The preliminary 6.1 for the New England vs. Kansas City showdown SUNDAY NIGHT FOOTBALL game was up half a point from last week’s early number.

CW has the season premiere of ARROW tonight, followed by a CONSTANTINE LIVES special.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.