October 29, 2018



A subdued WORLD SERIES came to an end.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

FOX:  The rule of thumb is that a 7-game series needs to reach Game 6 for the network to show profit on its license fee to the league, so a 5-game WORLD SERIES wasn’t good news for FOX.  The final game was helped in early numbers by the fact that FOX also had the late NFL game, but even so, the preliminary 3.9 was far below the early 5.5 for 2017’s Game 5.

ABC:  AMERICA’S FUNNIEST HOME VIDEOS was steady at 0.8, and DANCING WITH THE STARS JR lost 0.1 to 0.7.  SHARK TANK dropped 0.2 to 0.6.  THE ALEC BALDWIN SHOW held at 0.3.

CBS:  Comparisons are to October 7, the last time CBS didn’t have the late afternoon national NFL game.  60 MINUTES was steady at 0.8, GOD FRIENDED ME lost 0.2 to 0.7, NCIS: LA remained at 0.8, and MADAM SECRETARY stayed at 0.6.

CW:  SUPERGIRL was steady at 0.4, but CHARMED lost 0.1 to 0.3.

NBC:  The preliminary 4.0 for SUNDAY NIGHT FOOTBALL was down 0.6 from last week’s early number.

Tonight, NBC preempts MANIFEST for a WICKED 15 special.  (Not coincidentally, Comcast owns both NBC and Universal Pictures, which is a major investor in WICKED.) 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."