Another Sunday overwhelmed by football.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: After a rerun AMERICA’S FUNNIEST HOME VIDEOS at 0.8, a holiday run of SANTA CLAUS IS COMING TO TOWN was at 0.7. Then, returning from a preemption week, SHARK TANK (0.6) and THE ROOKIE (0.5) were steady.
CBS: The network had the late afternoon national NFL game, so comparisons are to 2 weeks ago. 60 MINUTES actually ran 2 hours and was rated at 1.9/1.0, compared to that night’s 2.0. NCIS: LA (0.7) and MADAM SECRETARY (0.4) were steady.
FOX: Likewise, comparisons are to 2 weeks ago when CBS had the late national game. After reruns at 0.4/0.5, THE SIMPSONS dropped 0.1 to 0.7, followed by a run of ICE AGE: MAMMOTH CHRISTMAS at 0.5. BOB’S BURGERS dropped 0.2 to 0.6, and the night ended with a FAMILY GUY rerun at 0.6.
CW: Returning from a rerun week, BATWOMAN (0.3) and SUPERGIRL (0.2) were steady.
NBC: The preliminary 5.5 for SUNDAY NIGHT FOOTBALL was up 0.7 from last week’s early rating.
Tonight, 2 returnees arrive on the networks: THE GREAT CHRISTMAS LIGHT FIGHT on ABC, and MAKING IT on NBC.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
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