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‘Twas a night of movies and reruns.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
NBC: After a 0.2/0.3 hour of animated reruns, IT’S A WONDERFUL LIFE scored 1.0 in its first run of the 2017 holiday season.
ABC: The animated BEAUTY AND THE BEAST was at 0.8, sandwiched between an 0.5 rerun of AMERICA’S FUNNIEST HOME VIDEOS and a 0.6 rerun of SHARK TANK.
CBS: More runs of the colorized I LOVE LUCY (0.5) and DICK VAN DYKE SHOW (0.5) that just aired on Friday, preceded by 0.8 for 60 MINUTES and followed by 0.5 for a BLUE BLOODS rerun.
FOX: The network had the advantage of the late afternoon national NFL game, which boosted its reruns to 1.6 for THE SIMPSONS, 1.2 for ICE AGE: A MAMMOTH CHRISTMAS, 1.1 for FAMILY GUY and 1.0 for BOB’S BURGERS.
The only original broadcast programming on Christmas Night is ABC’s Houston vs. Oklahoma City NBA game.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
This feature will return in January.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
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