February 15, 2021



NOTE:  DAYTONA 500 overruns wiped out the scheduled FOX line-up, which was supposed to include the official series premiere of THE GREAT NORTH.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  After an AMERICA’S FUNNIEST HOME VIDEOS that was up 0.3 from its last original episode to 0.8, AMERICAN IDOL had a 1.1 season premiere.  That was easily enough to take the night, but down 0.4 from the 2020 premiere.  THE ROOKIE benefited from the much higher lead-in and grew by 0.2 to 0.6.

CBS: 60 MINUTES was steady at 0.7, followed by an encouraging timeslot premiere for THE EQUALIZER at 0.9, inevitably down steeply from its post-Super Bowl series premiere, but the network’s highest-rated show of the night.  Airing new episodes for the first time since January 17, NCIS: LA was up 0.1 to 0.7, and NCIS: NEW ORLEANS was steady at 0.5.

NBC:  After reruns at 0.3/0.3, the network attempted to counterprogram AMERICAN IDOL with the special GRAND OLE OPRY: 90 YEARS OF COUNTRY MUSIC, but it fell flat at 0.3.

FOX:  As noted, DAYTONA 500 coverage took over the night at a preliminary 0.7.

CW:  BATWOMAN dropped 0.1 to 0.1, and CHARMED held at 0.1.

Tonight, HBO airs the finale of 30 COINS.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Also live events such as sporting events and major specials are usually undercounted because the fast nationals measure what was on in primetime in the Pacific Time Zone (mostly what aired after the live event ended on the West Coast). Accurate program ratings will be available with the broadcast finals.

CABLE RATINGS: Come back WEDNESDAY morning for detailed demographic ratings for top Sunday cable programs and broadcast finals.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.