The WINTER OLYMPICS stayed subdued.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The WINTER OLYMPICS had a preliminary 3.6 for the night, below the parallel nights from earlier Olympics: 2014 Sochi 4.9, 2010 Vancouver 5.9, 2006 Turin 5.5, 2002 Salt Lake City 9.3. It was also significantly below last Sunday’s 5.4.
CBS: 60 MINUTES dipped 0.1 to 0.7, then BIG BROTHER: CELEBRITY EDITION held last Sunday’s 1.2. Reruns at 0.4/0.4 followed.
ABC: AMERICA’S FUNNIEST HOME VIDEOS lost 0.1 to 0.9, then after a pair of 0.7/0.7 CELEBRITY FAMILY FEUD reruns, SHARK TANK was down 0.1 to 0.7.
FOX: Reruns at 0.4-0.7 (although there’s a good chance the preliminary 0.7 for the 7PM BROOKLYN NINE-NINE rerun will come down in finals).
THE BACHELOR and more BIG BROTHER: CELEBRITY EDITION face the Olympics tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
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