Even a thrilling SUPER BOWL slipped in this new TV world.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The SUPER BOWL preliminary rating was 30.9, down 2.9 from last year’s early number (-8.6%), which wasn’t too bad compared to the recent drops for other legacy TV events like last week’s Grammys. The better news for NBC was a huge 14.9 prelim for THIS IS US, possibly the saddest post-Super Bowl hour in the history of the game but not for the network, since it was far up from last year’s 6.1 for 24: LEGACY.
ABC: No one aired new programming against the game, and ABC’s AMERICA’S FUNNIEST HOME VIDEOS and SHARK TANK reruns were at 0.3-0.5.
CBS: A “special” 60 MINUTES at 0.3 (so designated so it won’t count in the show’s season average), and procedural reruns at 0.2-0.4.
FOX: Sitcom reruns at 0.1-0.4.
Moving on to its next big event, NBC has a BEST OF THE BEST pre-Olympics special tonight, and CW’s SUPERGIRL airs its final episode before a lengthy hiatus, with LEGENDS OF TOMORROW taking its timeslot next week.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
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