February 5, 2018

The Sked: Sunday Network Scorecard 2.4.2018


Even a thrilling SUPER BOWL slipped in this new TV world.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Feb 04.SUN

NBC:  The SUPER BOWL preliminary rating was 30.9, down 2.9 from last year’s early number (-8.6%), which wasn’t too bad compared to the recent drops for other legacy TV events like last week’s Grammys.  The better news for NBC was a huge 14.9 prelim for THIS IS US, possibly the saddest post-Super Bowl hour in the history of the game but not for the network, since it was far up from last year’s 6.1 for 24: LEGACY.

ABC:  No one aired new programming against the game, and ABC’s AMERICA’S FUNNIEST HOME VIDEOS and SHARK TANK reruns were at 0.3-0.5.

CBS:  A “special” 60 MINUTES at 0.3 (so designated so it won’t count in the show’s season average), and procedural reruns at 0.2-0.4.

FOX:  Sitcom reruns at 0.1-0.4.

Moving on to its next big event, NBC has a BEST OF THE BEST pre-Olympics special tonight, and CW’s SUPERGIRL airs its final episode before a lengthy hiatus, with LEGENDS OF TOMORROW taking its timeslot next week.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Feb 04.SUN

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."