March 15, 2021


NOTE: the fast affiliate numbers below for CBS do not include live viewing of the GRAMMYS on the West Coast starting at 5PM PT. The numbers below will rise +15% to +20% in the official nationals tomorrow morning after time zone adjustment.  That being said, this was another steep drop for a TV staple.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  AMERICA’S FUNNIEST HOME VIDEOS was down 0.1 to 0.6, and AMERICAN IDOL held at 0.8.  WHO WANTS TO BE A MILLIONAIRE stayed at 0.4.

CBS:  After a 60 MINUTES that’s currently up 0.4 (but will drop in finals), THE GRAMMYS had a preliminary 1.9, down about 60% from last year’s early 4.7.  Even if it rises to 2.3 in finals, that would be down about 57% from last year.  ABC has to be deeply nervous about the ratings for its indie-heavy Oscars next month.

NBC:  After a rerun of THE VOICE at 0.3, ELLEN’S GAME OF GAMES was steady at 0.3, and GOOD GIRLS dropped 0.1 to 0.3.

FOX:  CHERRIES WILD is currently up 0.1 to 0.4, and then BLESS THE HARTS (0.3), THE SIMPSONS (0.4), THE GREAT NORTH (0.4), BOB’S BURGERS (0.5) and FAMILY GUY (0.4) were steady.

CW:  BATWOMAN (0.1) and CHARMED (0.1) returned from an off week at a steady level.

Tonight, ABC airs the finale of a controversial season of THE BACHELOR.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Also live events such as sporting events and major specials are usually undercounted because the fast nationals measure what was on in primetime in the Pacific Time Zone (mostly what aired after the live event ended on the West Coast). Accurate program ratings will be available with the broadcast finals.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings and broadcast finals will be posted Tuesday morning.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.