March 25, 2019



A Duke nail-biter gave a big boost to CBS.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

CBS:  With help from the Duke vs. UCF NCAA TOURNAMENT game that bled into primetime, 60 MINUTES jumped to a preliminary 2.1, and GOD FRIENDED ME was up 0.2 to 1.0.  NCIS: LA held at 0.9, and MADAM SECRETARY rose 0.2 to 0.7.

ABC:  Following 0.7 for a rerun AMERICA’S FUNNIEST HOME VIDEOS, AMERICAN IDOL sagged by 0.1 to tie its series low 1.2, and SHARK TANK was down 0.1 to 0.8.

NBC:  After 0.4 for a rerun ELLEN’S GAME OF GAMES, WORLD OF DANCE was steady at 0.8, and GOOD GIRLS gained 0.1 to 0.6.

FOX:  THE SIMPSONS (0.8) and BOB’S BURGERS (0.9) were steady, and FAMILY GUY was up 0.1 to 0.9.  They were flanked by reruns at 0.3-0.6.

CW:  SUPERGIRL (0.3) and CHARMED (0.2) stayed as-is.

Tonight, AMC’s INTO THE BADLANDS moves to its new Monday slot, and History’s KNIGHTFALL returns for its 2nd season.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.