May 18, 2020



Despite an assortment of event programming, ratings stayed sluggish.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  The AMERICA’S FUNNIEST HOME VIDEOS off-shoot AFV @HOME was at 0.7.  The season finale of AMERICAN IDOL was at 1.0, steady with last week but down half a point from the 2019 finale.  A TAYLOR SWIFT: CITY OF LOVER special was at 0.5.

NBC:  LITTLE BIG SHOTS was steady at 0.3.  A BEVERLY HILLS DOG SHOW special followed at 0.3, and an out-of-timeslot THE WALL was down 0.2 to 0.3.

FOX:  The current 1.1 number for the 7PM rerun of THE SIMPSONS almost certainly reflects the rating for FOX’s afternoon NASCAR race, and was followed by a BOB’S BURGERS rerun currently at 0.6.  After that, a quartet of season finales:  THE SIMPSONS at 0.6 was up 0.1 from both last week and the 2019 finale, DUNCANVILLE at 0.4 was up 0.1 from last week, BOB’S BURGERS at 0.5 was up 0.1 from last week but down 0.1 from last season’s finale, and FAMILY GUY at 0.5 was steady with last week and down 0.2 from last year’s finale.

CW:  The last available episode of BATWOMAN was steady with last week’s 0.2, and the last available SUPERGIRL was up 0.1 from last week to 0.2.

CBS:  After a steady 60 MINUTES at 0.7, the original MISSION: IMPOSSIBLE movie was at 0.4, down 0.3 from last week’s FORREST GUMP.  A rerun MAN WITH A PLAN was at 0.3.

Tonight, ABC airs the season finale of THE BACHELOR: LISTEN TO YOUR HEART.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.