May 28, 2018



The bulk of those watching TV on the holiday Sunday were probably tuned to ESPN’s NBA PLAYOFFS game.  (Ratings to come on Wednesday morning.)

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 May 27.SUN

FOX:  The night’s NASCAR race won the night at 0.8, but that was down 0.1 from the 2017 race on the parallel night.

CBS:  60 MINUTES fell 0.3 to 0.5.  The renewal of INSTINCT was one of the strangest decisions of Upfront season, and it returned for the first time since May 6 with back-to-back episodes at 0.4/0.3, heavily down from that night’s 0.7.

ABC:  After 0.5/0.6 reruns of AMERICA’S FUNNIEST HOME VIDEOS, DECEPTION aired its final two episodes at 0.4/0.4, down from last week’s 0.6.

NBC:  DATELINE dropped 0.2 to 0.4, and then an AMERICAN NINJA WARRIOR rerun was at 0.5.

Once again, tonight will be owned by TNT’s NBA PLAYOFFS Game 7 (which the network will follow with a “sneak peek” of the season premiere of ANIMAL KINGDOM, officially airing tomorrow).  NBC’s telecast of the STANLEY CUP FINALS Game 1 will have to compete with that, and in addition, ABC has the season premiere of THE BACHELORETTE, FOX has the final two standalone episodes of LUCIFER, and CW airs the season finale of IZOMBIE.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 May 27.SUN

CABLE RATINGS: Come back Tuesday afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Wednesday morning, all a day later than usual due to the Memorial Day holiday.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.