BIG BROTHER had no trouble blowing away a night filled with reruns.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: 60 MINUTES fell 0.2 to 0.5, and then BIG BROTHER made its Sunday debut at 1.4. It was followed by 0.3-0.4 reruns.
NBC: DATELINE aired an episode at 0.5, followed by reruns at 0.4/0.6.
FOX: AMERICAN GRIT held at 0.4, preceded by reruns at 0.3-0.5.
ABC: Reruns at 0.6-0.8.
The holiday weekend pickings remain slim tonight, the new entries being episodes of AMERICAN NINJA WARRIOR, SPARTAN and SUPERHUMAN.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
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