BIG BROTHER outrated preseason NFL football.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: After a rerun AMERICA’S FUNNIEST HOME VIDEOS at 0.6, CELEBRITY FAMILY FEUD aired its first new episode since July 28 and was steady at 0.8. THE $100,000 PYRAMID (0.6) and TO TELL THE TRUTH (0.5) were each down 0.1.
CBS: 60 MINUTES is currently up 0.4 to 0.9, but that may be inflated by afternoon football. BIG BROTHER rose 0.1 to 1.3. Back-to-back INSTINCT episodes were at 0.5/0.3, slightly up from last week’s 0.4/0.3.
FOX: A national NFL PRESEASON game had a preliminary 1.1. The night started with reruns at 0.5/0.7, numbers that also may come down after adjustment for afternoon football.
NBC: Reruns at 0.3-0.4.
CW: Reruns at 0.1/0.1.
Tonight, CW premieres the comedy I SHIP IT, and FOX’s BEAT SHAZAM airs its season finale.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
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