Our first shipment of ratings held up by Hurricane Irma.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The preliminary rating for the season premiere of SUNDAY NIGHT FOOTBALL was 8.0, up half a point from last year’s early number for the premiere (which adjusted up to 8.4 in finals). This year, though, NBC and the NFL stacked the deck a bit by featuring Dallas vs the NY Giants, two of the biggest national names in football. (2016’s game was New England vs. Arizona.)
FOX: THE ORVILLE’s opening number was solid at 2.3, but that was with a football lead-in of 5.9/4.2 that it will never see in its regular Thursday slot. THE ORVILLE also sank from 2.6 to 2.1 in the course of its hour. Afterwards, animated reruns were at 1.0/0.8.
ABC: The MISS AMERICA PAGEANT was at 1.2, down 0.1 from 2016. The night began with reruns at 1.0/1.0.
CBS: 60 MINUTES, boosted by a widely publicized interview with Steve Bannon, jumped 0.4 to 1.1. BIG BROTHER was up 0.2 from last Sunday to 1.9. Reruns followed at 0.6/0.5.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
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