September 12, 2017



Our first shipment of ratings held up by Hurricane Irma.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


Fast Demo 2017 Sep 10.SUN

NBC:  The preliminary rating for the season premiere of SUNDAY NIGHT FOOTBALL was 8.0, up half a point from last year’s early number for the premiere (which adjusted up to 8.4 in finals).  This year, though, NBC and the NFL stacked the deck a bit by featuring Dallas vs the NY Giants, two of the biggest national names in football.  (2016’s game was New England vs. Arizona.)

FOX:  THE ORVILLE’s opening number was solid at 2.3, but that was with a football lead-in of 5.9/4.2 that it will never see in its regular Thursday slot.  THE ORVILLE also sank from 2.6 to 2.1 in the course of its hour.  Afterwards, animated reruns were at 1.0/0.8.

ABC:  The MISS AMERICA PAGEANT was at 1.2, down 0.1 from 2016.  The night began with reruns at 1.0/1.0.

CBS:  60 MINUTES, boosted by a widely publicized interview with Steve Bannon, jumped 0.4 to 1.1.  BIG BROTHER was up 0.2 from last Sunday to 1.9.  Reruns followed at 0.6/0.5.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Sep 10.SUN

CABLE RATINGS: Sunday cable ratings will be posted when available.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.