January 16, 2017


The night was defined by football.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Jan 15.SUN

NBC:  Thanks to a morning ice storm, what had been planned as the early NFL PLAYOFFS game was moved to primetime, becoming the first-ever 2d round playoffs game to air on a Sunday night, and it exploded the evening with a preliminary 10.4.

FOX:  Even that number was dwarfed by the afternoon Dallas vs. Green Bay game, the final hour of which was at a preliminary 14.8.  The post-game show pushed the primetime line-up by 14 minutes, so the current 5.1 for the hour-long episode of THE SIMPSONS, 2.0 for THE MICK and 1.6 for FAMILY GUY are all subject to adjustment.

CBS:  The non-football networks were hit hard by the giant competition.  60 MINUTES fell 0.3 to 0.7, NCIS: LA also dropped 0.3 to 1.0, and both MADAM SECRETARY (0.8) and ELEMENTARY (0.6) were down 0.1.

ABC:  AMERICA’S FUNNIEST HOME VIDEOS lost 0.1 to 0.7.  The two episodes of TO TELL THE TRUTH were respectively down 0.2 to 0.8 and 0.1 to 0.9.  CONVICTION could at least claim to be steady at a still-terrible 0.5.

In a strange piece of scheduling, GOTHAM and LUCIFER return to FOX from their long holiday breaks tonight–only to vanish again in 3 weeks until late spring, replaced by the new 24 and APB.  In addition, TIMELESS will have an opportunity to show what it can do without a lead-in from THE VOICE.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Jan 15.SUN

CABLE RATINGS: Come back Wednesday morning for detailed demographic ratings for top Sunday cable programs, a day later than normal because of the MLK holiday weekend.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.