October 19, 2015



THE SIMPSONS discovered that viewers tune in for Halloween comedy just once per year.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 Oct Sun.18

FOX:  Next Sunday, THE SIMPSONS airs its yearly “Treehouse of Horror” episode, but last night, it aired one titled “Halloween of Horror.”  Audiences weren’t confused, as the episode scored just 1.6, which was up 0.1 from last week, but down a giant 2 points from last year’s “Treehouse.”  BROOKLYN NINE-NINE and THE LAST MAN ON EARTH were each down 0.1 from last week to 1.2/1.1.  The substitution of BOB’S BURGERS for FAMILY GUY resulted in a 0.4 drop in the 9PM slot to 1.0.

ABC:  A very stable night, once AMERICA’S FUNNIEST HOME VIDEOS fell 0.3 to 0.8.  ONCE UPON A TIME, BLOOD & OIL and QUANTICO all held last week’s numbers at 1.6/0.9/1.6.

CBS:  60 MINUTES scored a football-inflated 2.3, not airing until almost 8PM in most of the country.  That also pushed MADAM SECRETARY and THE GOOD WIFE out of their usual timeslots, respectively down 0.04 to 1.1 and down 0.2 to 1.0.  CSI: CYBER didn’t air.

NBC:  The preliminary SUNDAY NIGHT FOOTBALL number for the New England vs. Indianapolis game was 7.5, up 1.8 from last week.

Nobody does corporate synergy like ABCDisney, and halftime of tonight’s ESPN MONDAY NIGHT FOOTBALL will feature the debut of the full trailer for STAR WARS: THE FORCE AWAKENS, after which tickets for the December 18 opening will go on sale nationwide.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily 3way 2015 Oct Sun.18

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.